WRVW River on the Rooftop Journey’s Concert Series

WRVW 107.5 The River Nashville hosted its annual River on the Rooftop concert series, featuring Avril Lavigne, Kane Brown, 5 Seconds of Summer, Stephen Sanchez, and more. As both Designer and Art Director, I led all creative aspects, from branding and social media to posters and event materials. A personal highlight for me, this event generated $75K in local revenue, 39 million social impressions, and was featured on iHeartRadio and Avril Lavigne’s Instagram, reaching a combined audience of 14.3 million.