iHeartRadio x Modelo

iHeartRadio partnered with Modelo for a national multi-city block party tour, featuring performances by celebrity artists, influencers, and top radio talent. I designed a range of creative assets, including sweepstakes materials, a full social media suite, on-site posters, backdrops, and more. This high-impact activation, held in New York City, Washington D.C., and Phoenix, delivered over 21 million social impressions and 52 million broadcast impressions.