Lone River Ranch Water x iHeartCountry Festival

The iHeartCountry Festival in Austin, Texas, is one of iHeartRadio’s biggest annual events, drawing top country music talent and major brand partnerships. I work closely with the Creative Director, EVPs, and marketing teams to develop high-impact sponsorship materials that drive revenue and strengthen brand relationships.

For the festival, I create co-branded assets, including sell sheets that empower sales teams to secure major sponsorships, national contesting for iHeartCountry station listeners, and on-site activations that enhance brand visibility. Lone River Ranch Water became a key partner, and my designs—including in-store case cards, cooler door graphics, and festival signage—helped solidify their ongoing investment in the event. Through strategic creative, I play a pivotal role in delivering sponsorship value and ensuring the festival’s continued success.